Whether you run a bar, a restaurant, or a coffee shop, there are plenty of ways to market your business. Word-of–mouth marketing is one the most important. This is how you attract new customers and keep existing ones coming back for more. You must make your business stand out.
One way to do this is by creating a signature drink. You can make a signature cocktail by using a high-pour cost drink to show off your bar's specialty drinks. You can also place this cocktail near simpler cocktails with lower pour costs. It's a nice touch that communicates the uniqueness of your bar.
Another good way to market your bar is through social media. Instagram and Facebook both offer great opportunities to run short-term promotional campaigns. Instagram stories are particularly effective for marketing, as they last just a few hours. This can be used to promote special promotions and gift card promotions as well as happy hour specials.
To promote your bar, you may consider creating a website. A website will make it easy for you to compete against other bars worldwide. Websites do not require paid optimization. They can bring customers back to your business for many years.
Your bar can also be promoted through events. This includes events that are happening during certain times of the year, such as the Super Bowl. If you are planning on having a big game party, you can advertise this through a website, social networks, radio commercials, and even posters. You can also sell merchandise behind the bar.
Collaboration with other local businesses is another way to promote your bar. Discounts can be offered to guests of other businesses. People who promote your business can receive an incentive. This could take the form of a complimentary drink, food, or a gift certificate.
Review websites are a great way for your bar to be promoted. You have a variety of review websites to choose from, such as Yelp, OpenTable and TripAdvisor. You can even ask current patrons to leave reviews to help you boost your search engine ranking.
Google ads can also be used to promote a bar. This is particularly useful if your goal is to attract new customers. This can be done via your website or by email. Email marketing can be very powerful in building trust and collecting information about your target audience.
A referral program is also possible for your bar. For those who recommend your bar to their friends, you could offer a discount and/or a free beer. This can be a motivator to your staff. It's crucial to determine what motivates staff members and how they can be motivated. It's possible to increase your ROI by using a reward system. You could even commission a specific service per referral.
FAQ
What are the best drinks bartenders should be familiar with?
Bartenders must know how to make the perfect cocktail. Mixing ingredients is not enough. It is not enough to know the purpose of each ingredient and why you chose it. A great bartender knows all of this and uses his/her knowledge to create an amazing drink.
What goes with a martini
You can put many different things in a martini glasses. Here are some tips:
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Olives
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Lemon slices
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Maraschino cherries
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Peanuts
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Cheese cubes
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Pickles
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Caviar
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Grapes
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Strawberries
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Ice cream
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Shrimp
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Crabmeat
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Oysters
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Sushi rolls
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Bacon bits
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Hard-boiled eggs
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Cocktail onions
What kind of glasses should you buy?
Buy glasses that hold 4oz (118ml) or less. Glasses larger than this tend to get very hot and could cause burns.
How can I keep my drinks chilled?
For 20 minutes, place them in the freezer. These will instantly chill the drinks without causing any dilution.
Here are some great tips to make great cocktails.
Here are some suggestions for creating delicious cocktails
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Good quality spirits are best. Avoid cheap alcohol that tastes a lot like rubbing alcohol. Choose premium brands like Absolut Citron and Bombay Sapphire, Campari Limon, Cointreau or Courvoisier, Dewars and Gordon's Gin.
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High-quality syrups and juices are best. Avoid low-quality syrups and juices that are artificially colored and/or have artificial flavors.
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Clean your glassware. Dirty glasses can alter the taste and enjoyment of your cocktails.
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You should not overfill your glass. Fill no more than three-quarters full. The strength of your cocktail will be diminished if your glass is overfilled.
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Before serving, always shake your cocktail.
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Ice your cocktails.
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Add fresh garnishes to each cocktail. These can include lime wedges. Orange slices. Lime wedges. Mint leaves. Strawberries, raspberries. Blackberries. Blueberries. Strawberry chunks. Grapes. Olives. Pickled ginger. Celery stalks.
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Use edible flowers such rose petals, violets (nasturtiums), pansies and dahlias to garnish your cocktails
Are there special tools you will need to make cocktails?
Not at all. Only a handful of items are required.
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Glasses
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Strainer
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Lid
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Cocktail shaker
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Cutting board
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Knife
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Scoops and measuring cups
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Jigger
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Tongue depressors
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Stirring sticks
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Lemon wedge
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Sugar cube
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Salt
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Pepper
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Ice cubes
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Ice Crusher
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Water
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Alcohol
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Wine
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Beer
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Soda water
Statistics
- It is customary to leave a tip of 10-20% of the bill total. (boguesounddistillery.com)
- with a light percentage of 4.2% or any with a light percentage of 4.2% or any Coors/Bud/Miller Lite, which also is 4.2% (breakingtheboredom.com)
- its content makes it 10.5%, which is far less than wine. (breakingtheboredom.com)
- You can simply follow the rule of thumb: $1/beer or wine, $2/ cocktail, and 10-20% for large tabs. (alembicbar.com)
External Links
How To
How to make the Best Brandy Alex Recipe
Finding the right ingredients is the first step in creating any cocktail recipe. We're using Cognac to make this drink. It is a French spirit made from fermented grapes. It is clear in most cases, but it can sometimes be aged in oak barrels. You can purchase cognac from specialty liquor stores as well as online retailers like Amazon.com.
Next, we will add simple syrup. Simple syrup is just sugar dissolved in water. We'll dissolve 1 cup of granulated white sugar into a small saucepan over medium heat. Stir the sugar until it is completely dissolved (about 5 minutes). You should add enough cold tap water to completely cover the sugar. Let it sit overnight. Strain the sugar crystals using cheesecloth. Discard them. The liquid can be kept in the refrigerator in an airtight container for up to three weeks.
Our Brandy Alexander Cocktail will be made with Cognac and simple syrup. In a shaker, add the Cognac and half of the ice cubes. Fill the rest of the way with simple syrup. For 10 seconds, shake vigorously. Strain into a chilled martini glasses. Add a splash of soda water to the Brandy Alexander and garnish with a lemon twist.